Coke and Facebook

     On Facebook, there are millions of companies and brands vying for your attention and like. This is the way many companies try and connect with their fans to keep them up-to-date with what is happening with the brand. Companies create and focus on different elements in their Facebook pages. One of the most successful companies on Facebook has been Coca Cola. They are one of the largest companies on Facebook, and they consistently have large engagement from their fans. 

     The Coca Cola Facebook page was originally started by two fans Dusty Sorg and Michael Jedrzejewski. The original fan page grew very quickly under the administration of these two super fans until it exceeded one million fans. At this point, Facebook informed Coca Cola of the site because of rules violations, and instead of scrapping the page Coke took it over. Coke decided that the fans should drive their page, and have committed themselves to not regulating the comments. The page has grown to 62 million fans who are encouraged to share how Coke has impacted their lives. Stories and pictures are strongly encouraged through the site, because they realize the importance of customer input. 

     This is such an interesting story to hear, because it truly shows how focused Coca Cola is on their customers. Coke realized that by enabling the existing fan page to continue with the help of corporate, they could gain better traction from the fans. Since the time Coke took over the page, they have continued to keep the original creators on as contract workers for the site. Coke has dedicated themselves to sharing happiness, and a lot the content that is created comes from the fans. These stories are one of the apps that Coke has on their Facebook page. As long as companies focus on the input of their fans on social media they will be successful  Coke has done a great job of joining in on the conversation and curating content that is engaging for their fans.