Social Media Content

     Social Media has quickly become a very integral part of every day life for many people and businesses. It is a way for people to quickly and easily communicate with each other. It helps people connect with old friends or even people who may be interested in similar hobbies. This growing area of life is something that many people have seen a huge benefit in, and they have found themselves drawing closer to it. Having the ability to communicate with hundreds or even thousands of people instantaneously is something that makes this media very lucrative to businesses and trend setters alike. It is a new channel for people to express themselves or even research information. What can become overbearing though is when people start feeling ads or information being pushed onto them. We as consumers enjoy much more being a part of the action.

     Whether you use Twitter, LinkedIn, Facebook, Vine, Instagram, or Google +, there are thousands of people or businesses to learn from. All of these channels have created a new way for consumers to consume and engage with content. When this content is being created and disseminated on a social network, consumer would rather see something relevant to their lives. We want to find out something new or figure out how a product can help better our lives. We don't want to hear some sales pitch or keep seeing random posts. A way for companies to better use these new channels is to align their products' benefits with the desires of their customers. In searching for and doing this, they will produce more gripping material.

     A great example is Hershey's Kisses. This company obviously sells chocolate. Based on television ads, we know that there are many different ways to sell chocolate. It can be a time to relax, it can be a part of a meal, it can be a quick break in one's day. There are so many different opportunities for Hershey's to engage their market. Hershey's has taken people's desire to use chocolate in meals and as a way to relax, and capitalized on it. Through their twitter account they are able to provide many different recipes that they have created and even retweeted many recipes that have been submitted by followers. This content brings in consumers and gives them content they desire. Many times, that content is created by the consumers themselves. Hershey's has provided an outlet for them to create the content for them, and they can enhance and boost the experience when necessary. This is how a company can engage with customers and create content that consumers enjoy and want to interact with. This drives their ability to engage with consumers creating brand love.